Our Values: Sustaining Organizational Vitality
Without values the SUPERB vision “to be SUPERB—to live up to our name:” would be dead on arrival. SUPERB’s values are the very sustenance that makes organizational strength, growth, and vitality possible.
Equity, Environment, Empowerment
BottomUp Organizational Ecosystem
The SUPERB Values provide an applied ethical basis that becomes the moral foundation, which defines “right, fair, and good” that give cognitive assistance to guide individual and organizational decision-making.
“I believe the SUPERB values provide the more basis for ethical decisions that will result in stability in the workplace,” states John Miller. “Good old fashioned values still have value because when people commit to them, consistency, reliability, and dependability result. This enables them to produce goods and services of value which ensures a sustainable customer base because they keep coming back for more.”